3 Reasons Why Network Marketers Need to Create a Personal Brand

September 5, 2016

Do you agree that Network Marketers Need to Create a Personal Brand?

Are you building a personal brand?

When I started my journey as an entrepreneur around 5 years ago in the network marketing industry, I knew absolutely nothing about creating a personal brand.

The day I started my business I had high expectations but really no clear direction on how to achieve my goals and dreams.

In this post I am going to share with you the reasons why you MUST really focus on setting up your brand NOW and not when you hit the top rank of your company.

Here is a serious question for you… What are you currently doing to set YOUR business apart from everyone else in your company and in the industry?

Are you John Smith the Distributor/Rep for Fancy Pantsie Company selling Twerky Boxer Shorts Products (like 20,000 other people in your company) or are you John Smith THE go to person that EVERYONE wants to connect with because YOU provide incredible and powerful VALUE that they want more off everytime?

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Network Marketers Need to Create a Personal Brand Right Now because of these Simple Reasons…

1st Reason – Cos You Are Not A Celebrity… Yet!

I believe branding is an important skill set to acquire for everyone to have especially for network marketers.

Branding allows you to provide value and build relationships that will create a culture and community of people who follow you because you are giving powerful and valuable information that they need to grow their business versus trying to sell them something.

I struggled my first 3 years in network marketing because I was trying to market a product and trying to hard sell my network instead of marketing myself like celebrities do.

I simply went about my business entirely the wrong way because I was not being taught how to build relationships, give value using events/seminars/webinar notes which would lead to interest in my business opportunity and products/service.

2nd Reason – Cos You Have a Very Limited List… Yet!

You see most network marketing companies teach their distributors and representatives how to market products, ask for the sale, ask for a favor, ask for help in hitting that next promotion.

This type of marketing tactic will work for the short term period because most of your hot and warm market will want to help you (mine didn’t) but as you start to work through that network of people and start moving to more “cold market” or new relationships this tactic will be short lived because there is no trust built and as a result they will feel like just another sale.

People will only open their wallets to you because they like you, know you and trust you.

People don’t care how much you know or that you are selling the next greatest weight loss product or make up product unless they know how much you care and that’s by helping them offering great value.

Then that strong connection of trust is built with you and potentially they become your customer or next business partner.

3rd Reason – Cos You Have to Realize that People Join People!

The network marketing business model requires attracting and recruiting others into a team where success depends largely on duplication.

Its crucial to attract like minded people to work with into your business for long term success and that’s using ‘Attraction Marketing’ and that is much easier to do when you are marketing YOU and not your company.

Attracting YOUR target market with your values, personality, ethics and authentic style.

They will organically learn about your company and why you are passionate about your business. They will feel less sold to and more attracted to working with YOU.

Branding is about becoming the CEO of YOU, Inc. Standing out in a highly competitive crowd by highlighting YOUR gifts and talents.

While everyone else is failing at the hard selling cookie cutter approach and getting lost in the crowd, your brand and message will rise above like a shining star.

It is making all the difference in the world to my business when I started to realize that I was not just building a business but building a legacy.

Final Thoughts about Personal Branding and Network Marketing

Without a personal brand you are branding your company by default. People will see you as a rep for Fancy Pantsie Company.

All of your marketing efforts will drive people to build the email list for your company, not you.

What happens if you are building a team with a pencil company and all of your social media, business cards, marketing materials and relationships are centered around your company and not you and that company closes up shop tomorrow?

You are starting all over when you join a new company and that pretty much sucks.

I wish for you that by understanding the importance of building your brand is higher than you’ve ever thought.

More Resources to Help You Build Your Personal Brand!

Top 5 Personal Branding Blunders You Must Avoid

7 Personal Branding Tips for Network Marketers to Create More Sales Guaranteed

5 Personal Branding Tips

10 Books to Build a Killer Personal Brand

Thinking Of Branding YOU?

Are promoting your Network Marketing Company or are you promoting YOU?

You see people join people and not companies.

And because of that you’ve got to start branding yourself.

You are probably scratching your head right now and I completely understand… I was there too!

But I knew I could see more results if I started to work on my personal brand and I want the same results I am having for you too.

If you want to attract more people, stand out from other company reps, increase your visibility that draws you more qualified potential customers and new reps, this might be for you.

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Gordon Attard’s Home Based Business Blog
Skype: gordy05
Email: Gordon@GordonAttard.com
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